/* ===== 品牌全案策划页面样式 ===== */

/* Hero */
.pp-hero { padding: 80px 0 120px; background: #fcfcff; position: relative; overflow: hidden; }
.pp-hero::before { content: ''; position: absolute; left: -15%; top: -20%; width: 800px; height: 800px; background: radial-gradient(circle, #f3f1ff 0%, rgba(255,255,255,0) 70%); border-radius: 50%; z-index: 0; }
.pp-hero-content { display: flex; justify-content: space-between; align-items: flex-start; gap: 50px; position: relative; z-index: 1; }
.pp-hero-text { flex: 1; max-width: 520px; padding-top: 20px; }
.pp-hero-badge { display: inline-block; background: #eeebff; padding: 6px 18px; border-radius: 20px; font-size: 13px; color: #4935ff; margin-bottom: 20px; font-weight: 500; }
.pp-hero-title { font-size: 40px; line-height: 1.2; margin-bottom: 20px; font-weight: 700; color: #111; }
.pp-hero-desc { color: #666; margin-bottom: 35px; font-size: 15px; line-height: 1.8; }
.pp-hero-actions { display: flex; gap: 16px; }

/* Hero 右侧卡片 */
.pp-hero-card { background: #fff; border-radius: 16px; padding: 30px; box-shadow: 0 20px 60px rgba(59, 43, 245, 0.06); width: 400px; border: 1px solid #f0f0f0; }
.pp-hc-header { display: flex; align-items: center; gap: 12px; margin-bottom: 20px; border-bottom: 1px solid #f0f0f0; padding-bottom: 20px; }
.pp-hc-header h3 { font-size: 18px; font-weight: 700; }
.pp-hc-header span { font-size: 13px; color: #888; }
.pp-hc-icon { width: 36px; height: 36px; background: #f0eeff; border-radius: 50%; display: flex; align-items: center; justify-content: center; }
.pp-hc-icon img { width: 20px; height: 20px; }
.pp-hc-main { display: flex; justify-content: space-between; align-items: flex-end; margin-bottom: 20px; }
.pp-hc-score { font-size: 40px; font-weight: 700; color: #4935ff; }
.pp-hc-score-sub { font-size: 14px; color: #888; text-align: right; }
.pp-hc-stats { display: flex; gap: 20px; }
.pp-hc-stat-item { background: #f8f8ff; padding: 10px 16px; border-radius: 8px; flex: 1; }
.pp-hc-stat-item .lbl { font-size: 12px; color: #888; display: block; margin-bottom: 4px; }
.pp-hc-stat-item .val { font-weight: 700; font-size: 15px; color: #1a1a1a; }

/* 服务流程 */
.pp-process { padding: 80px 0 80px; background: #fff; text-align: center; position: relative; }
.pp-process h2 { font-size: 28px; font-weight: 700; margin-bottom: 8px; }
.pp-process > p { color: #888; font-size: 14px; margin-bottom: 50px; }
.pp-process-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 20px; text-align: center; position: relative; z-index: 2; }
.pp-pb-item { background: #fff; padding: 20px 10px; }
.pp-pb-icon-wrap { width: 50px; height: 50px; background: #f5f5f5; border-radius: 50%; display: flex; align-items: center; justify-content: center; margin: 0 auto 15px; transition: background 0.3s; }
.pp-pb-icon-wrap img { width: 24px; height: 24px; }
.pp-pb-item:hover .pp-pb-icon-wrap { background: #eeebff; }
.pp-pb-item h4 { font-size: 16px; margin-bottom: 6px; font-weight: 600; }
.pp-pb-item p { font-size: 13px; color: #999; line-height: 1.4; }
.pp-process-bg-bar { position: relative; margin-top: -60px; height: 100px; background: linear-gradient(90deg, #f8f6ff 0%, #f0eeff 100%); width: 100%; border-radius: 20px; z-index: 1; opacity: 0.6; }

/* 自研品牌数据技术栈 */
.pp-tech { padding: 80px 0; background: #fafbfc; }
.pp-tech .container { display: flex; gap: 60px; align-items: center; }
.pp-tech-content { flex: 1; }
.pp-td-label { color: #4935ff; font-weight: 700; font-size: 13px; letter-spacing: 0.5px; margin-bottom: 10px; display: block; }
.pp-tech-content h2 { font-size: 28px; font-weight: 700; margin-bottom: 15px; }
.pp-tech-content > p { color: #666; font-size: 14px; margin-bottom: 30px; }
.pp-td-features { display: flex; flex-direction: column; gap: 20px; }
.pp-td-item { display: flex; align-items: flex-start; gap: 15px; }
.pp-td-icon { width: 40px; height: 40px; background: #fff; border: 1px solid #eeebff; border-radius: 8px; display: flex; align-items: center; justify-content: center; flex-shrink: 0; }
.pp-td-icon img { width: 20px; height: 20px; }
.pp-td-item h4 { font-size: 15px; font-weight: 600; margin-bottom: 4px; }
.pp-td-item p { font-size: 13px; color: #888; }
.pp-td-graphic { flex: 1.2; }
.pp-td-chart-card { background: #fff; border-radius: 16px; padding: 0; box-shadow: 0 8px 30px rgba(0,0,0,0.03); border: 1px solid #f0f0f0; overflow: hidden; min-height: 300px; }
.pp-td-chart-img { width: 100%; height: 100%; object-fit: cover; display: block; }

/* FAQ */
.pp-faq { padding: 80px 0; background: #fff; }
.pp-faq .container { display: flex; gap: 40px; align-items: flex-start; }
.pp-faq-sidebar { width: 280px; flex-shrink: 0; }
.pp-faq-sidebar h2 { font-size: 28px; font-weight: 700; margin-bottom: 10px; }
.pp-faq-sidebar > p { color: #888; font-size: 14px; margin-bottom: 20px; }
.pp-faq-cta-card { background: #fbfaff; border: 1px solid #eeebff; border-radius: 16px; padding: 24px; }
.pp-faq-cta-card h4 { font-size: 15px; font-weight: 600; margin-bottom: 8px; }
.pp-faq-cta-card p { font-size: 13px; color: #666; margin-bottom: 20px; }
.pp-faq-cta-card .btn-primary { display: block; width: 100%; text-align: center; font-size: 13px; padding: 10px 0; }
.pp-faq-list { flex: 1; display: flex; flex-direction: column; gap: 16px; }
/* 品牌页FAQ项独立样式（覆盖公共faq-item） */
.pp-faq-list .faq-item { background: #fff; border-radius: 8px !important; margin: 0 !important; padding: 24px 28px !important; cursor: pointer; border: 1px solid #f0f0f0; transition: all 0.3s; max-width: none !important; width: 100%; }
.pp-faq-list .faq-item:hover { border-color: #d0d0d0; box-shadow: 0 4px 16px rgba(0,0,0,0.04); }
.pp-faq-list .faq-question { display: flex; justify-content: space-between; align-items: center; font-weight: 600; font-size: 15px; color: #1a1a1a; }
.pp-faq-list .faq-icon { color: #ccc; font-size: 18px; transition: transform 0.3s; font-weight: 300; }
.pp-faq-list .faq-answer { margin-top: 15px; font-size: 14px; color: #666; display: none; padding-top: 15px; border-top: 1px solid #f0f0f0; line-height: 1.7; }
.pp-faq-list .faq-item.active .faq-answer { display: block; }
.pp-faq-list .faq-item.active .faq-icon { transform: rotate(45deg); }

/* CTA */
.pp-cta { background: #3b2bf5; margin: 0 20px 60px; border-radius: 24px; padding: 60px 40px; text-align: center; color: #fff; }
.pp-cta h2 { font-size: 32px; font-weight: 600; margin-bottom: 10px; }
.pp-cta p { opacity: 0.8; font-size: 15px; margin-bottom: 30px; }
.pp-cta .btn { padding: 12px 36px; font-size: 14px; }
.pp-cta .btn-primary { background: #fff; color: #3b2bf5; }

/* 响应式 */
@media (max-width: 992px) {
    .pp-hero-content, .pp-tech .container, .pp-faq .container { flex-direction: column; }
    .pp-hero-card, .pp-faq-sidebar { width: 100%; max-width: 100%; }
    .pp-process-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 768px) {
    .pp-hero { padding: 30px 0 50px; }
    .pp-hero-title { font-size: 26px; }
    .pp-hero-desc { font-size: 13px; line-height: 1.7; margin-bottom: 24px; }
    .pp-hero-actions { flex-direction: column; gap: 10px; }
    .pp-hero-card { padding: 22px 18px; width: 100%; max-width: 100%; }
    .pp-hc-header { padding-bottom: 14px; margin-bottom: 14px; }
    .pp-hc-header h3 { font-size: 16px; }
    .pp-hc-score { font-size: 32px; }
    .pp-hc-stats { gap: 12px; }
    .pp-hc-stat-item { padding: 8px 10px; }
    .pp-hc-stat-item .lbl { font-size: 11px; }
    .pp-hc-stat-item .val { font-size: 14px; }
    .pp-process { padding: 40px 0; }
    .pp-process h2, .pp-tech-content h2, .pp-faq-sidebar h2 { font-size: 21px; }
    .pp-process-grid { grid-template-columns: 1fr 1fr; gap: 14px; }
    .pp-pb-item { padding: 16px 8px; }
    .pp-pb-icon-wrap { width: 42px; height: 42px; }
    .pp-pb-item h4 { font-size: 15px; }
    .pp-pb-item p { font-size: 12px; }
    .pp-process-bg-bar { margin-top: -40px; height: 80px; }
    .pp-tech, .pp-faq { padding: 40px 0; }
    .pp-tech-content > p { font-size: 13px; }
    .pp-td-item { gap: 12px; }
    .pp-td-icon { width: 36px; height: 36px; }
    .pp-td-item h4 { font-size: 14px; }
    .pp-td-item p { font-size: 12px; }
    .pp-td-chart-card { min-height: 200px; }
    .pp-faq-list .faq-item { padding: 16px 18px !important; }
    .pp-faq-list .faq-question { font-size: 14px; }
    .pp-faq-list .faq-answer { font-size: 13px; }
    .pp-cta { margin: 0 12px 36px; padding: 36px 18px; border-radius: 18px; }
    .pp-cta h2 { font-size: 22px; }
    .pp-cta p { font-size: 13px; }
}

@media (max-width: 480px) {
    .pp-hero { padding: 30px 0 40px; }
    .pp-hero-title { font-size: 22px; }
    .pp-hero-desc { font-size: 13px; }
    .pp-process { padding: 36px 0; }
    .pp-process h2 { font-size: 18px; }
    .pp-process-item { padding: 16px; }
    .pp-process-grid { grid-template-columns: 1fr; }
    .pp-tech, .pp-faq { padding: 36px 0; }
    .pp-tech-content h2, .pp-faq-sidebar h2 { font-size: 18px; }
    .pp-cta { margin: 0 10px 24px; padding: 30px 16px; }
    .pp-cta h2 { font-size: 19px; }
    .pp-cta p { font-size: 13px; }
    .pp-cta .btn { width: 100%; text-align: center; }
}